Why Personal Branding trumps conventional Selling
When I started my training career, I used to send hundreds of emails to customers in the hope of selling my training programs. I thought if I write to them, they will buy! This was a mistake. Instead I used to receive a common set of replies from my prospects –
“We will get back to you.”
“Currently, we don’t require a training vendor.”
“We will review your proposal and get back.”
“Will let you know if we need anything like this.”
I wasn’t happy with my efforts because I didn’t get any results. I knew that sales is a numbers game, if the wall doesn’t move, you failed. Failure in sales also means that you don’t get food on the table. I lost my self confidence on the way, until I tried something different!
If you always do what you‘ve always done, you will always get what you‘ve always got.
As I wasn’t getting results using the conventional selling techniques like cold calling and mass mailings, I stopped and tried something different.
What worked for me:
I invested my time in developing my personal brand. I engaged with my prospects using personal branding strategies. Instead of selling my training programs, I listened to them. I showed genuine interest in their stories. Using personal branding techniques that I learned from Gary Vaynerchuk and Seth Godin, who are marketing geniuses of the modern World, I started getting results.
Later, my prospects:
Approached me for my advice.
Saw me as an Expert and not a Salesman.
Were more open to me.
Shared their personal stories with me.
Forged a stronger relationship than ever before.
Results of Personal Branding..
In the end, I received several qualified leads and I had the power to say “No” to assignments. I was fully loaded with workshops and speaking engagements.
This helped me achieve my professional goal of making my company – Thought Bulb, one of India’s leading team building service providers.
Don’t believe my words, visit our website and go through our client list – www.thethoughtbulb.com. I started to work with leading business brands in the country.
It all happened because I invested in my Personal Brand.
Move beyond selling and get real results with Personal Branding.
Rock your Personal Brand – Reach Out and Generate Sales
I received more than three hundred qualified leads for my business within a day, twice I received an opportunity to speak at TEDX platform, and on top of that, several leading business professionals regularly connect with me to take my advice. That is not all; I have sold several copies of my books, without selling a single one of them.
On professional social networking platform – LinkedIn, people tag me in posts to get my opinion. They want me to comment on their posts so that they can reach out to a larger audience.
I share all these testimonies not to impress you, but to impress upon you that you can create a huge difference in less time if you know the right keys. You don’t have to reinvent the wheel; you simply have to build your unique Personal Brand.
This is the ultimate ebook on “Personal Branding on LinkedIn” you are looking for. Your search stops right here. This is not just a book but an Actionable Guide, which answers all your questions on Personal Branding.
What you get with this ultimate guide:
- Epic Branding Action Plan
- Inbound Sales Techniques
- Conversation Rate Accelerator
- Sample scripts for Sales Success
- Monetising your Personal Brand