Beat Confusion! Build your Brand on the right Social Media platform
A real story:
Neha and Simran wanted to start Fashion blogging and build their respective Personal Brands. Neha started with a Facebook Page whereas Simran began with Instagram.
Within 3 months Neha realized that the kind of content she was promoting would gain more popularity over Instagram than Facebook and decided to open an account there as well (and focus more on it)
Been at Neha’s place?
Well, a lot of us have! It is difficult at times to decide which social media platform is best for us to build our Personal Brand.
Before you start, ask these questions:
However, getting answers to the below questions can help you decide your platform better:
- What is your aim behind Personal Branding on Social Media Platforms?
- What message do you want to communicate?
- Who is your target audience (Demographics, Behaviour etc. )?
- Which social media platforms do they use?
Once you know these answers, things will be clearer.
As a beginner it would be better to focus on one social media channel for your Personal Branding.
Select what’s right for you and start engaging!
Social media platforms to build your brand
Based on the kind of content you like to share and the objective behind building your Personal Brand, the following platforms can be used:
Professional networking for B2B majorly (LinkedIn)
All round Social networking (Facebook, Google+)
Microblogging (Twitter, Tumblr)
Photo sharing (Instagram, Snapchat, Pinterest)
Video sharing (YouTube, Facebook Live)
Facebook, being the Biggest Social Media Network on the internet must to be on your list!
The Top two social media platforms based on Monthly Active Users (as found in April 2018) are:
- Facebook (2234 million) is the biggest social media network on the Internet, both in terms of the total number of users and name recognition.
- YouTube (1500 million)
Whereas, popular social platforms are growing everyday:
- Instagram (813 million)
- Twitter (330 million)
- LinkedIn (260 million)
Again, the decision for the platforms you choose should not just depend on the above statistics. It should depend majorly on what suits your purpose best.
Always remember to be consistent with your Personal Brand image and try different platforms to know the right ones for you.
Provide value and entertainment to your audience and rock the chosen platforms!